Klein, Naomi,  1970- <br/><br/>
No logo :  no space, no choice, no jobs / 
Naomi Klein. 
 - 10th anniversary ed. 
 - London :  Fourth Estate,  2010. 
 - xli, 502 pages :  illustrations ;  20 cm 
<br/><br/> Previous edition: London: Flamingo, 2000. 
<br/><br/>P.B 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>No logo at ten -- Introduction: a web of brands -- New branded world -- The brand expands: how the logo grabbed center stage -- Alt.Everything: the youth market and the marketing of cool -- The branding of learning: ads in schools and universities -- Patriarchy gets funky: the triumph of identity marketing -- No choice: Brand bombing: franchises in the age of the superbrand -- Mergers and synergy: the creation of commercial utopias -- Corporate censorship: barricading the branded village -- No jobs: The discarded factory: degraded production in the age of the superbrand -- Threats and temps: from working for nothing to "free agent nation" -- Breeding disloyalty: what goes around, comes around -- No logo: Culture jamming: ads under attack -- Reclaim the streets -- Bad mood rising: the new anti-corporate activism -- The brand boomerang: the tactics of brand-based campaigns -- A tale of three logos: the swoosh, the shell and the arches -- Local foreign policy: students and communities join the fray -- Beyond the brand: the limits of brand-based politics -- Consumerism versus citizenship: the fight for the global common -- Two years on the street: moving through the symbols. 
<br/><br/> Writer and journalist Naomi Klein describes the growing resistance to the multinational ethos, a world in which all that is alternative is sold and where innovation is adopted by faceless corporations as a marketing tool. 
<br/><br/><label>ISBN: </label>000734077X 9780007340774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Public opinion<br/>Branding (Marketing)--Social aspects<br/>International business enterprises--Political aspects<br/>International business enterprises--Social aspects<br/>Brand name products--Public opinion<br/>Generationskonflikter<br/>International business enterprises--Political aspects<br/>International business enterprises--Social aspects<br/>Konsumtion--sociala aspekter<br/>Multinationella företag--politiska aspekter<br/>Proteströrelser<br/>Varumärken--politiska aspekter
<br/><br/><label>LC Class. No.: </label>HD2755.5  / K54 2010 
<br/><br/><label>Dewey Class. No.: </label>338.88