Catmull, Edwin E.

Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration / Ed Catmull with Amy Wallace. - Toronto : Random House Canada, c2014. - xvi, 340 p. : ill. (some color) ; 25 cm.

Includes index.

P.B

"Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation--into the meetings, postmortems, and 'Braintrust' sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture--but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible.'"--From publisher.



9780593070093


Creative ability in business.
Creative ability in business.

HD53 / C38 2014

658.4/094