The click moment : seizing opportunity in an unpredictable world / Frans Johansson.
Material type:
TextPublication details: New York : Portfolio/Penguin, 2015.Description: 246 p. : ill. ; 24 cmISBN: - 9781591846833
- HF5386 .J59 2015
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SPAA Library General Collection | HF5386 .J59 2015 (Browse shelf(Opens below)) | Available | 0004446 |
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| HD9999.L852 T466 2008 Deluxe : how luxury lost its lustre / | HE559.P47 S86 2016 صراع القوى والتجارة في الخليج، ١٦٢٠ م-١٨٢٠ م / | HF5383 S254 2022 تسويق الذات عبر السيرة الذاتية / | HF5386 .J59 2015 The click moment : seizing opportunity in an unpredictable world / | HF5415.1 .K37 2011 The ultimate marketing plan : target your audience! get out your message! build your brand! / | HF5415.1255 .Q47 2023 Brand storytelling : integrated marketing communication for the digital media landscape / | HF5415.1265 .C455 2022 Digital marketing : [strategy, implementation and practice] / |
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Includes bibliographical references (p. 221-240) and index.
The Moldavian theory of success -- Serena's secret -- The Nokia mystery -- The twilight of logic -- The conspiracy of randomness -- The three random moves of Diane Von Furstenberg -- Click moments -- How to create click moments -- Purposeful bets -- How to place purposeful bets -- Complex forces -- How to harness complex forces.
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