The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott.
Material type:
TextPublisher: Hoboken, New Jersey : Wiley, [2022]Copyright date: ©2022Edition: Completely revised & updated 8th editionDescription: xviii, 462 pages ; 23 cmContent type: - text
- unmediated
- volume
- 1119854288 (paperback)
- 9781119854289 (paperback)
- New rules of marketing and PR
- 658.8/72 23
- HF5415.1265 S36 2022
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
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SPAA Library General Collection | HF5415.1265 S36 2022 (Browse shelf(Opens below)) | Available | 0007265 |
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| HF5415.1 .K37 2011 The ultimate marketing plan : target your audience! get out your message! build your brand! / | HF5415.1255 .Q47 2023 Brand storytelling : integrated marketing communication for the digital media landscape / | HF5415.1265 .C455 2022 Digital marketing : [strategy, implementation and practice] / | HF5415.1265 S36 2022 The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / | HF5415.13 .D53 2021 The 1-page marketing plan : get new customers, make more money, and stand out from the crowd / | HF5415.153 .E93 2014 Hooked : how to build habit-forming products / | HF5415.32 .C65426 2022 Consumer behaviour and the arts : a marketing perspective / |
Includes index.
Revised edition of the author's The new rules of marketing & PR, [2020].
P.B
"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PRA provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business"--
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