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Digital marketing : [strategy, implementation and practice] / Dave Chaffey, Fiona Ellis-Chadwick.

By: Contributor(s): Material type: TextTextPublisher: Harlow ; New York : Pearson, [2022]Copyright date: ©2022Edition: Eighth EditionDescription: xxv, 534 pages : illustrations (color) ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 129240096X
  • 9781292400969
Subject(s): Additional physical formats: Online version:: Strategy, implementation and practiceDDC classification:
  • 658.8/72 23/eng/20211207
LOC classification:
  • HF5415.1265 .C455 2022
Summary: "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.
List(s) this item appears in: New Arrivals
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Item type Current library Call number Status Barcode
Books Books SPAA Library General Collection HF5415.1265 .C455 2022 (Browse shelf(Opens below)) Available 0007264

P.B

Includes bibliographical references and index.

"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.

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