MARC details
| 000 -LEADER |
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| fixed length control field |
05078cam a2200733 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
1180079394 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200504t20202020enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2020932697 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UKMGB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKMGB |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
ALM |
| -- |
YDX |
| -- |
CPG |
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BDX |
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ERASA |
| -- |
SISMU |
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A7U |
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OCLCO |
| -- |
OCL |
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CDX |
| -- |
OCLCO |
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TAMCT |
| -- |
OCL |
| -- |
GZT |
| -- |
FTB |
| -- |
OCLCO |
| -- |
MCO |
| -- |
MNT |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBC060284 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
019799165 |
| Source |
Uk |
| 019 ## - |
|---|
| -- |
1141918026 |
| -- |
1227904563 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780500023709 |
| Qualifying information |
(hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0500023700 |
| Qualifying information |
(hardcover) |
| 041 1# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| Language code of original |
ger |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 |
| Item number |
.S65713 2020 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.S6513 2020 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23 |
| 029 0# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
UKMGB |
| System control number |
019799165 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000070074215 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Spies, Marco, |
| Relator term |
author. |
| 9 (RLIN) |
2876 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Branded Interactions. |
| Language of a work |
English. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Branded interactions : |
| Remainder of title |
marketing through design in the digital age / |
| Statement of responsibility, etc. |
Marco Spies & Katja Wenger. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing through design in the digital age |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Revised and updated edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London [England] : |
| Name of producer, publisher, distributor, manufacturer |
Thames & Hudson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
351 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Content type code |
sti |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Translated from the German 'Branded Interactions, Lebendige Markenerlebnisse für eine neue Zeit'"--Colophon. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2015. |
| 501 ## - WITH NOTE |
|---|
| With note |
P.B |
| 501 ## - WITH NOTE |
|---|
| With note |
P.B |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre. This extensively updated edition of 'Branded interactions' is an essential handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the market. Packed with real-world examples from brands like Google, Amazon and Lego, it incorporates a wealth of practical design advice and diagrams to help build a solid framework for any project--incorporating brand strategy at every stage while remaining flexible enough to let creativity shine."-- |
| Assigning source |
Back cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 340-343) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface -- Foreword -- Introduction -- Set-up : planning a project -- Process : giving structure to a project -- Discover : research and analysis. Understand the business ; Understand the brand ; Understanding the user ; Define the goal -- Define : strategy and synthesis. Plan the communication strategy ; Plan the brand experience ; Plan the user experience ; Generate ideas ; Define the metrics -- Design : concept and visuals. Structure design tasks ; The basics of branded interactions ; Design screen-based interactions ; Design space-based interactions ; Design virtual and augmented reality ; Design conversations ; Design smart objects ; Prototyping ; Testing -- Deliver : documents and production. Develop BIxD systems ; Create style guides ; Create pattern libraries ; Monitor production ; Project launch & debrief -- Distribute : rollout and updates. Implement the BIxD ; Refine & update the BIxD ; Further BIxD development ; BIxD and cultural change. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
621 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| General subdivision |
Economic aspects. |
| 9 (RLIN) |
383 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User interfaces (Computer systems) |
| 9 (RLIN) |
2877 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Application software |
| General subdivision |
Development. |
| 9 (RLIN) |
2878 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Design services. |
| 9 (RLIN) |
2879 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing sur Internet. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Stratégie de marque. |
| 9 (RLIN) |
627 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Médias sociaux |
| General subdivision |
Aspect économique. |
| 9 (RLIN) |
387 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Interfaces utilisateurs (Informatique) |
| 9 (RLIN) |
2880 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Logiciels d'application |
| General subdivision |
Développement. |
| 9 (RLIN) |
2881 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Services de design. |
| 9 (RLIN) |
2882 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
branding. |
| Source of heading or term |
aat |
| 9 (RLIN) |
629 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Design services. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00891310 |
| 9 (RLIN) |
2879 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User interfaces (Computer systems) |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01163191 |
| 9 (RLIN) |
2877 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Application software |
| General subdivision |
Development. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00811707 |
| 9 (RLIN) |
2878 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01743755 |
| 9 (RLIN) |
621 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00977272 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| General subdivision |
Economic aspects. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01767769 |
| 9 (RLIN) |
383 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wenger, Katja, |
| Relator term |
author. |
| 9 (RLIN) |
2883 |
| 938 ## - |
|---|
| -- |
Erasmus Boekhandel |
| -- |
ERAA |
| -- |
0000353551 |
| 938 ## - |
|---|
| -- |
Brodart |
| -- |
BROD |
| -- |
126713952 |
| 938 ## - |
|---|
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
16659702 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
3766 |
| Koha biblioitemnumber |
3766 |
