MARC details
000 -LEADER |
fixed length control field |
03662cam a2200565 i 4500 |
001 - CONTROL NUMBER |
control field |
1046604509 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190321t20202020nyua b 001 0 eng c |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2019012761 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
LBSOR/DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
OCLCO |
-- |
OCLCF |
-- |
OCLCQ |
-- |
UKMGB |
-- |
YDX |
-- |
SFB |
-- |
OCLCO |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB9E2812 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
019512199 |
Source |
Uk |
019 ## - |
-- |
1135669872 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138088917 |
Qualifying information |
hardcover |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1138088919 |
Qualifying information |
hardcover |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138088924 |
Qualifying information |
paperback |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1138088927 |
Qualifying information |
paperback |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9781315109565 |
Qualifying information |
electronic book |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9781351613446 |
Qualifying information |
electronic book |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9781351613453 |
Qualifying information |
electronic book |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9781351613439 |
Qualifying information |
electronic book |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
UKMGB |
System control number |
019512199 |
037 ## - SOURCE OF ACQUISITION |
Stock number |
5847796 |
Source of stock number/acquisition |
Proquest Ebook Central |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
n-us--- |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
PN1995.9.M29 |
Item number |
S39 2020 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
384/.80688 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Schwartz, Russell, |
Dates associated with a name |
approximately 1948- |
Relator term |
author. |
9 (RLIN) |
1858 |
245 14 - TITLE STATEMENT |
Title |
The marketing edge for filmmakers : |
Remainder of title |
developing a marketing mindset from concept to release / |
Statement of responsibility, etc. |
Russell Schwartz and Katherine MacDonald. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York, NY : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2020 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 302 pages ; |
Dimensions |
24 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
American film market presents |
501 ## - WITH NOTE |
With note |
P.B |
501 ## - WITH NOTE |
With note |
P.B |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of a studio marketing department and track films of different budgets (studio, genre, independent, and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film"-- |
Assigning source |
Provided by publisher. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Marketing defined -- So you have a movie idea -- The screenplay stage -- Packaging and casting -- Financing and the greenlight committee -- Pre-production -- Production -- Welcome to the marketing department -- Market research -- Creative advertising: print -- Creative advertising: audio visual -- Publicity -- Social media & digital marketing -- Media planning and promotions -- Consumer products & licensing -- Distribution, exhibition and windows -- Marketing for alternative distribution -- Awards and festival marketing -- Marketing for animated movies -- Marketing tales and pivots -- Marketing trends for the future. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Motion picture industry |
Geographic subdivision |
United States |
General subdivision |
Marketing. |
9 (RLIN) |
1859 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Motion picture industry |
General subdivision |
Marketing. |
Source of heading or term |
fast |
Authority record control number or standard number |
(OCoLC)fst01027176 |
9 (RLIN) |
1860 |
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Geographic name |
United States. |
Source of heading or term |
fast |
Authority record control number or standard number |
(OCoLC)fst01204155 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
MacDonald, Katherine, |
Dates associated with a name |
1980- |
Relator term |
author. |
9 (RLIN) |
1861 |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
ebook version : |
International Standard Book Number |
9781351613446 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
American Film Market presents. |
9 (RLIN) |
1862 |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
MacEwan University Access |
Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/macewan-ebooks/detail.action?docID=5847796">https://ebookcentral.proquest.com/lib/macewan-ebooks/detail.action?docID=5847796</a> |
Public note |
(Single User Access) |
-- |
from Ebook Central |
938 ## - |
-- |
YBP Library Services |
-- |
YANK |
-- |
15613583 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
3631 |
Koha biblioitemnumber |
3631 |