The marketing edge for filmmakers : (Record no. 3631)

MARC details
000 -LEADER
fixed length control field 03662cam a2200565 i 4500
001 - CONTROL NUMBER
control field 1046604509
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190321t20202020nyua b 001 0 eng c
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019012761
040 ## - CATALOGING SOURCE
Original cataloging agency LBSOR/DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency OCLCO
-- OCLCF
-- OCLCQ
-- UKMGB
-- YDX
-- SFB
-- OCLCO
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB9E2812
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 019512199
Source Uk
019 ## -
-- 1135669872
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138088917
Qualifying information hardcover
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1138088919
Qualifying information hardcover
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138088924
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1138088927
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781315109565
Qualifying information electronic book
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781351613446
Qualifying information electronic book
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781351613453
Qualifying information electronic book
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781351613439
Qualifying information electronic book
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier UKMGB
System control number 019512199
037 ## - SOURCE OF ACQUISITION
Stock number 5847796
Source of stock number/acquisition Proquest Ebook Central
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number PN1995.9.M29
Item number S39 2020
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384/.80688
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schwartz, Russell,
Dates associated with a name approximately 1948-
Relator term author.
9 (RLIN) 1858
245 14 - TITLE STATEMENT
Title The marketing edge for filmmakers :
Remainder of title developing a marketing mindset from concept to release /
Statement of responsibility, etc. Russell Schwartz and Katherine MacDonald.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2020
300 ## - PHYSICAL DESCRIPTION
Extent xix, 302 pages ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement American film market presents
501 ## - WITH NOTE
With note P.B
501 ## - WITH NOTE
With note P.B
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of a studio marketing department and track films of different budgets (studio, genre, independent, and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film"--
Assigning source Provided by publisher.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing defined -- So you have a movie idea -- The screenplay stage -- Packaging and casting -- Financing and the greenlight committee -- Pre-production -- Production -- Welcome to the marketing department -- Market research -- Creative advertising: print -- Creative advertising: audio visual -- Publicity -- Social media & digital marketing -- Media planning and promotions -- Consumer products & licensing -- Distribution, exhibition and windows -- Marketing for alternative distribution -- Awards and festival marketing -- Marketing for animated movies -- Marketing tales and pivots -- Marketing trends for the future.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Motion picture industry
Geographic subdivision United States
General subdivision Marketing.
9 (RLIN) 1859
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Motion picture industry
General subdivision Marketing.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01027176
9 (RLIN) 1860
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name United States.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01204155
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name MacDonald, Katherine,
Dates associated with a name 1980-
Relator term author.
9 (RLIN) 1861
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information ebook version :
International Standard Book Number 9781351613446
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title American Film Market presents.
9 (RLIN) 1862
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified MacEwan University Access
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/macewan-ebooks/detail.action?docID=5847796">https://ebookcentral.proquest.com/lib/macewan-ebooks/detail.action?docID=5847796</a>
Public note (Single User Access)
-- from Ebook Central
938 ## -
-- YBP Library Services
-- YANK
-- 15613583
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 3631
Koha biblioitemnumber 3631
Holdings
Date last seen Total Checkouts Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Withdrawn status Home library Current library Shelving location Date acquired
03/10/2025   PN1995.9.M29 S39 2020 0007475 11/15/2022 Books   Library of Congress Classification   Available for loans On Shelves   SPAA Library SPAA Library General Collection 11/15/2022