MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03276cam a2200469 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AE-ShPAA |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200229s2020 gw ob 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3658292628 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783658292621 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
365829261X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9783658292614 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AE-ShPAA |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EBLCP |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
EBLCP |
| Modifying agency |
GW5XE |
| -- |
YDX |
| -- |
OCLCQ |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
OCLCO |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5827 |
| Item number |
N487 2020 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.19381 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Neus, Florian. |
| 9 (RLIN) |
836 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Event marketing in the context of higher education marketing and digital environments / |
| Statement of responsibility, etc. |
Florian Neus. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Wiesbaden : |
| Name of publisher, distributor, etc. |
SpringerGabler, |
| Date of publication, distribution, etc. |
[2020] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
166 pages |
| Dimensions |
21 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Handel und internationales Marketing = |
| -- |
Retailing and international marketing, |
| International Standard Serial Number |
2626-3335 |
| 501 ## - WITH NOTE |
|---|
| With note |
P.B |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Events as a Customer Touchpoint in Student Life -- Event Portfolios of Higher Education Institutions -- Differences and Similarities in Motivation for Offline and Online eSports-Event Consumption -- Interaction in Social Live Streaming Services. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. Contents Events as a Customer Touchpoint in Student Life Event Portfolios of Higher Education Institutions Differences and Similarities in Motivation for Offline and Online eSports-Event Consumption Interaction in Social Live Streaming Services Target Groups Scientists and students in the field of marketing Practitioners in the same field About the Author Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Education, Higher |
| General subdivision |
Marketing. |
| 9 (RLIN) |
837 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Special events |
| General subdivision |
Marketing. |
| 9 (RLIN) |
838 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Événements spéciaux |
| General subdivision |
Marketing. |
| 9 (RLIN) |
839 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Education, Higher |
| General subdivision |
Marketing. |
| 9 (RLIN) |
837 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Special events |
| General subdivision |
Marketing. |
| 9 (RLIN) |
838 |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Neus, Florian. |
| Title |
Event Marketing in the Context of Higher Education Marketing and Digital Environments. |
| Place, publisher, and date of publication |
Wiesbaden : Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH, ©2020 |
| International Standard Book Number |
9783658292614 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Gabler research. |
| Name of part/section of a work |
Retailing and international marketing. |
| 9 (RLIN) |
840 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
ProQuest Ebook Central |
| Uniform Resource Identifier |
<a href="https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=6121776">https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=6121776</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
ProQuest Ebook Central |
| Uniform Resource Identifier |
<a href="https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=6122066">https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=6122066</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
SpringerLink |
| Uniform Resource Identifier |
<a href="https://doi.org/10.1007/978-3-658-29262-1">https://doi.org/10.1007/978-3-658-29262-1</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| 991 ## - |
|---|
| -- |
0007267 |
