MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04403cam a2200661 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AE-ShPAA |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130725t20132013nyua b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
006227306X |
| Qualifying information |
(hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780062273062 |
| Qualifying information |
(hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9780062273079 |
| Qualifying information |
(e-book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9780062316714 |
| Qualifying information |
(signed) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AE-ShPAA |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
IG# |
| -- |
BTCTA |
| -- |
BDX |
| -- |
BUR |
| -- |
YDXCP |
| -- |
IH9 |
| -- |
OCLCF |
| -- |
TXM |
| -- |
VP@ |
| -- |
UKMGB |
| -- |
KSU |
| -- |
SGB |
| -- |
FDA |
| -- |
CDX |
| -- |
CNEDM |
| -- |
A7U |
| -- |
OCLCO |
| -- |
S3O |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
AW3 |
| -- |
I8M |
| -- |
OCLCQ |
| -- |
EZ9 |
| -- |
NTAUP |
| -- |
CSB |
| -- |
SFR |
| -- |
MYL |
| -- |
OCLCQ |
| -- |
QQ3 |
| -- |
B@L |
| -- |
WYZ |
| -- |
ALLCJ |
| -- |
HL2 |
| -- |
RIU |
| -- |
ILM |
| -- |
OCLCQ |
| -- |
FSP |
| -- |
MDK |
| -- |
UOK |
| -- |
FTX |
| -- |
TXTLL |
| -- |
AU@ |
| -- |
OCLCQ |
| -- |
ZLF |
| -- |
YBM |
| -- |
CNGUL |
| -- |
ORE |
| -- |
OCLCO |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.V39 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS043000 |
| -- |
BUS025000 |
| -- |
BUS090010 |
| Number source |
bisacsh |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
F713.36 |
| Number source |
clc |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vaynerchuk, Gary, |
| Relator term |
author. |
| 9 (RLIN) |
363 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Jab, jab, jab, right hook : |
| Remainder of title |
how to tell your story in a noisy social world / |
| Statement of responsibility, etc. |
Gary Vaynerchuk. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Harper Business, an imprint of HarperCollins Publishers, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2013] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 195 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 501 ## - WITH NOTE |
|---|
| With note |
P.B |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 189-195). |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The setup -- The characteristics of great content and compelling stories -- Storytell on Facebook -- Listen well on Twitter -- Glam it up on Pinterest -- Create art on Instagram -- Get animated on Tumblr -- Opportunities in emerging networks -- Effort -- All companies are media companies -- Conclusion -- Knockout. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--Their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
364 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
365 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 9 (RLIN) |
366 |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social Media |
| 9 (RLIN) |
367 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing sur Internet. |
| 9 (RLIN) |
368 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Aspect social. |
| 9 (RLIN) |
369 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Médias sociaux. |
| 9 (RLIN) |
370 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS |
| General subdivision |
E-Commerce |
| -- |
Internet Marketing. |
| 9 (RLIN) |
371 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Entrepreneurship. |
| 9 (RLIN) |
372 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Marketing |
| -- |
General. |
| 9 (RLIN) |
373 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
364 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
364 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
365 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
365 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marknadsföring via Internet. |
| 9 (RLIN) |
374 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marknadsföring |
| General subdivision |
sociala aspekter. |
| 9 (RLIN) |
375 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
social media. |
| 9 (RLIN) |
376 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 9 (RLIN) |
366 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 9 (RLIN) |
366 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sociala medier. |
| 9 (RLIN) |
377 |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Nonfiction. |
| 9 (RLIN) |
142 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://voyager.falmouth.ac.uk/vwebv/holdingsInfo?bibId=800956">http://voyager.falmouth.ac.uk/vwebv/holdingsInfo?bibId=800956</a> |
| Public note |
View record details on Penryn Campus Library Catalogue |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
<a href="http://www.harpercollins.com/harperimages/isbn/tiff/2/9780062273062.tif">http://www.harpercollins.com/harperimages/isbn/tiff/2/9780062273062.tif</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
<a href="www.harpercollins.com/harperimages/isbn/tiff/2/9780062273062.tif">www.harpercollins.com/harperimages/isbn/tiff/2/9780062273062.tif</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| 991 ## - |
|---|
| -- |
0007161 |
