MARC details
| 000 -LEADER |
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| fixed length control field |
02798cam a2200469 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
AE-ShPAA |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110228s2011 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1440511845 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1440514321 |
| Qualifying information |
(ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781440511844 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781440514326 |
| Qualifying information |
(ebk.) |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
AE-ShPAA |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
VP@ |
| -- |
TTU |
| -- |
OCLCF |
| -- |
PNX |
| -- |
QBX |
| -- |
BDX |
| -- |
YDXCP |
| -- |
IG# |
| -- |
UKMGB |
| -- |
OCLCQ |
| -- |
HTPCL |
| -- |
OCLCO |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1 |
| Item number |
.K37 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kennedy, Dan S., |
| Dates associated with a name |
1954- |
| 9 (RLIN) |
281 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The ultimate marketing plan : |
| Remainder of title |
target your audience! get out your message! build your brand! / |
| Statement of responsibility, etc. |
Dan S. Kennedy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Avon, Mass. : |
| Name of publisher, distributor, etc. |
Adams Business, |
| Date of publication, distribution, etc. |
©2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 226 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 501 ## - WITH NOTE |
|---|
| With note |
P.B |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Ultimate marketing plan success factor #1: Right message -- |
| -- |
Ultimate marketing plan success factor #2: Presentation -- |
| -- |
Ultimate marketing plan success factor #3: Targets -- |
| -- |
Ultimate marketing plan success factor #4: Proof -- |
| -- |
Ultimate marketing plan success factor #5: Perception -- |
| -- |
Ultimate marketing plan success factor #6: Heat -- |
| -- |
Ultimate marketing plan success factor #7: Action -- |
| -- |
Ultimate marketing plan success factor #8: Equity -- |
| -- |
Ultimate marketing plan success factor #9: Customer multiplication -- |
| -- |
Ultimate marketing plan success factor #10: Creating short-term sales surges -- |
| -- |
Ultimate marketing plan success factor #11: Profitably using marketing technologies and online/internet marketing media -- |
| -- |
Bonus Chapters -- |
| Miscellaneous information |
#1: |
| Title |
Making an ordinary business unique -- |
| Miscellaneous information |
#2: |
| Title |
The power of premiumization -- |
| Miscellaneous information |
Appendix A: |
| Title |
Ultimate marketing sins -- |
| Miscellaneous information |
Appendix B: |
| Title |
Ultimate marketing secret weapons. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base without breaking your budget. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
282 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
283 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
284 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing direct |
| Geographic subdivision |
États-Unis. |
| 9 (RLIN) |
285 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
États-Unis. |
| 9 (RLIN) |
286 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Ventes |
| General subdivision |
Promotion |
| Geographic subdivision |
États-Unis. |
| 9 (RLIN) |
287 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing. |
| 9 (RLIN) |
288 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
289 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| 9 (RLIN) |
290 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
United States. |
| 9 (RLIN) |
291 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| 991 ## - |
|---|
| -- |
0007266 |
