Hooked : how to build habit-forming products /

Eyal, Nir.

Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. - London : Portfolio/Penguin, 2014. - 242 p. : ill. ; 22 cm.

K_B

Includes bibliographical references (pages 225-242).

9780241184837


New products.
Consumer behavior.
Consumers' preferences.

HF5415.153 / .E93 2014