Strategic decision making in the arts : case studies in arts and cultural entrepreneurship /

Beckman, Gary D., 1961-

Strategic decision making in the arts : case studies in arts and cultural entrepreneurship / Gary D. Beckman and Karl Androes. - xiii, 277 pages illustrations (black and white) ; 24 cm. - Discovering the creative industries .

Includes bibliographical references and index.

"For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses. Each case set in the book focuses on a particular arts entrepreneur within the context of a range of creative businesses, from performance to videography. To facilitate classroom adoption, the authors provide expert guidance on getting the most from case-study-based learning. Additional features include insights into the key decision-making models in each case, analysis by a leader in the arts entrepreneurship education field on the factors forcing a decision, and a broad view on the arts ecologies surrounding each example. Suitable for students in arts management programs as well, this book introduces readers to case-based learning via practical examples that give students insight into strategic decision-making in the creative industries"--

9781032539584 9781032539577

2024006890


Entrepreneurship.
Arts--Economic aspects.
Decision making.
Creative ability.

HB615 / .B4157 2025

706.8/4