The tipping point : how little things can make a big difference /

Gladwell, Malcolm, 1963-

The tipping point : how little things can make a big difference / Malcolm Gladwell. - London : Abacus, 2009. - viii, 279 pages ; 20cm.

Originally published: London: Little, Brown, 2000. Published in 2001 by Abacus; reprinted 2009.

P.B P.B

Includes bibliographical references and index.

In this book, Malcolm Gladwell explains and analyses the tipping point, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire.

0349113467 0349114463 9780349113463 9780349114460


Causation.
Contagion (Social psychology)
Context effects (Psychology)
Social change--Psychological aspects.
Causation.
Contagion (Social psychology)
Context effects (Psychology)
Social change--Psychological aspects.

HM1033 / G53 2009