Fashion entrepreneurship : the creation of the global fashion business /
Karra, Neri,
Fashion entrepreneurship : the creation of the global fashion business / Neri Karra. - 1 online resource (xii, 244 pages) : illustrations (some color)
P.B P.B
Includes bibliographical references and index.
Part I. Fashion rising -- The birth of fashion entrepreneurship (1845-1895) -- Fashion, art, and beauty (1895-1914) -- Part II. Fashion diffusion -- Fashion amid war and depression (1914-1945) -- The golden age of haute couture (1945-1959) -- The changing face of the fashion business (1960s onward) -- Part III. Fashion entrepreneurship: theory and practice -- Building the fashion firm: entrepreneurial capabilities for fashion businesssuccess -- The fashion entrepreneurship model: dynamics creating sustainable competitive advantage -- Fashion business models: entrepreneurial drivers, opportunities, and challenge.
"Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world's influential brands. It shows how successive generations of entrepreneurs built and developed the brands, democratising access to fashion brands throughout the world. This book analyses the careers of the greatest fashion entrepreneurs from the 19th century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today's rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries"--
Neri Karra is a fashion business consultant, speaker, and author. She holds a PhD in Management Science from the University of Cambridge. She has served on the faculty of leading educational institutions including the London School of Economics, Imperial College London, London College of Fashion, the Royal College of Art, and IESEG School of Management. She is currently an Entrepreneurship Expert at Said Business School, University of Oxford. A fashion entrepreneur and founder of her own global luxury leather goods brand, Neri consults for emerging and established fashion designers and entrepreneurs, including the British Fashion Council and its designers.
9781315458779 1315458772 1315458756 9781315458748 1315458748 9781315458762 1315458764 9781315458755
10.4324/9781315458779 doi
9781315458779 Taylor & Francis
2021027868
GBB797994 bnb
018377454 Uk
Clothing trade--History.
Fashion designers--History.
Couturiers (Créateurs de mode)--Histoire.
BUSINESS & ECONOMICS / Industries / Textile Industry
BUSINESS & ECONOMICS / Entrepreneurship
Clothing trade.
Fashion designers.
Electronic books.
History.
HD9940.A2 / K36 2022
687.09
Fashion entrepreneurship : the creation of the global fashion business / Neri Karra. - 1 online resource (xii, 244 pages) : illustrations (some color)
P.B P.B
Includes bibliographical references and index.
Part I. Fashion rising -- The birth of fashion entrepreneurship (1845-1895) -- Fashion, art, and beauty (1895-1914) -- Part II. Fashion diffusion -- Fashion amid war and depression (1914-1945) -- The golden age of haute couture (1945-1959) -- The changing face of the fashion business (1960s onward) -- Part III. Fashion entrepreneurship: theory and practice -- Building the fashion firm: entrepreneurial capabilities for fashion businesssuccess -- The fashion entrepreneurship model: dynamics creating sustainable competitive advantage -- Fashion business models: entrepreneurial drivers, opportunities, and challenge.
"Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world's influential brands. It shows how successive generations of entrepreneurs built and developed the brands, democratising access to fashion brands throughout the world. This book analyses the careers of the greatest fashion entrepreneurs from the 19th century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today's rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries"--
Neri Karra is a fashion business consultant, speaker, and author. She holds a PhD in Management Science from the University of Cambridge. She has served on the faculty of leading educational institutions including the London School of Economics, Imperial College London, London College of Fashion, the Royal College of Art, and IESEG School of Management. She is currently an Entrepreneurship Expert at Said Business School, University of Oxford. A fashion entrepreneur and founder of her own global luxury leather goods brand, Neri consults for emerging and established fashion designers and entrepreneurs, including the British Fashion Council and its designers.
9781315458779 1315458772 1315458756 9781315458748 1315458748 9781315458762 1315458764 9781315458755
10.4324/9781315458779 doi
9781315458779 Taylor & Francis
2021027868
GBB797994 bnb
018377454 Uk
Clothing trade--History.
Fashion designers--History.
Couturiers (Créateurs de mode)--Histoire.
BUSINESS & ECONOMICS / Industries / Textile Industry
BUSINESS & ECONOMICS / Entrepreneurship
Clothing trade.
Fashion designers.
Electronic books.
History.
HD9940.A2 / K36 2022
687.09