The social media bible : tactics, tools, & strategies for business success /
Safko, Lon.
The social media bible : tactics, tools, & strategies for business success / Lon Safko. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, c2012. - xviii, 622 p. : ill. ; 25 cm.
Previous ed.: 2010. Includes index.
P.B
pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
9781118269749 (pbk.) 1118269748 (pbk.)
2012418217
GBB218045 bnb
016035444 Uk
Internet marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
Electronic commerce.
HF5415.1265 / .S24 2012
658.872
The social media bible : tactics, tools, & strategies for business success / Lon Safko. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, c2012. - xviii, 622 p. : ill. ; 25 cm.
Previous ed.: 2010. Includes index.
P.B
pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
9781118269749 (pbk.) 1118269748 (pbk.)
2012418217
GBB218045 bnb
016035444 Uk
Internet marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
Electronic commerce.
HF5415.1265 / .S24 2012
658.872