Act like it's your business : branding and marketing strategies for actors /
Flom, Jonathan, 1977-
Act like it's your business : branding and marketing strategies for actors / Jonathan Flom. - 1 online resource (xv, 247 pages)
P.B
Includes bibliographical references (page 241) and index.
Act I: Preparing for your career: What is in your control? Scene 1: Begin with goals -- Scene 2: What is branding? -- Scene 3: How does an actor begin to craft a brand? -- Scene 4: You have a brand; now what do you do with it? -- Scene 5: The six 'be's" -- Entr'acte. Act II: Putting it into practice. Scene 1: General audition technique -- Scene 2: Agents and casting directors -- Scene 3: Equity versus non-equity -- Scene 4: Contracts and taking/ turning down work -- Scene 5: Networking -- Scene 6: The cities project -- Bows.
In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website ...
0810891603 9780810891609
Acting--Vocational guidance.
Acting--Vocational guidance.
PERFORMING ARTS--Acting & Auditioning.
Electronic books.
Electronic books.
PN2055 / F56 2013
792.02/8/023
Act like it's your business : branding and marketing strategies for actors / Jonathan Flom. - 1 online resource (xv, 247 pages)
P.B
Includes bibliographical references (page 241) and index.
Act I: Preparing for your career: What is in your control? Scene 1: Begin with goals -- Scene 2: What is branding? -- Scene 3: How does an actor begin to craft a brand? -- Scene 4: You have a brand; now what do you do with it? -- Scene 5: The six 'be's" -- Entr'acte. Act II: Putting it into practice. Scene 1: General audition technique -- Scene 2: Agents and casting directors -- Scene 3: Equity versus non-equity -- Scene 4: Contracts and taking/ turning down work -- Scene 5: Networking -- Scene 6: The cities project -- Bows.
In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website ...
0810891603 9780810891609
Acting--Vocational guidance.
Acting--Vocational guidance.
PERFORMING ARTS--Acting & Auditioning.
Electronic books.
Electronic books.
PN2055 / F56 2013
792.02/8/023